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"You really made my day! Not only was your unique marketing idea for my book brilliant, you super-charged my enthusiasm for finishing it.

I knew it would be a challenge to come up with an enticing way to position a book whose message is more of a cautionary tale.

Your creative idea to market the book to the likely buyer, rather than the likely reader, was fantastic! Way to go. You are worth every penny I invested in you. Much gratitude."

--Carl Weisman, author of So Why Have You Never Been Married?  

 
 Q & A with Matthew - Food for Thought
 
Questions & Answers with Matthew

Q: I notice that you always seem to talk about doing your meetings in person. Do you recommend that for everyone?

A: This is a classic example of different strokes for different folks. Personally, I strongly prefer to present live for significant deals for several reasons:

1) Nobody knows my materials better than I do;
2) Negotiations vary so much and I wouldn’t want someone else to be guessing what my deal-breakers might be;
3) I feel it increases my odds of succeeding.

On the other hand, I know authors who have sold tons of books who almost never do face-to-face meetings. For them, it’s all about using their phone and computer. Since there is no right or wrong on this issue, I suggest experimenting with different approaches until you find what works best for you.

Q: What does it take to become a bestseller?

A: That’s kind of a trick question. Bestseller lists vary tremendously in terms of both influence and requirements. While it may take selling 40,000 books to make the New York Times Bestseller List (certainly amongst the most desirable and highest profile), others may only take selling a 500 copies or even less! An example of this is when people make the Amazon Bestseller list by selling a large quantity of books in a very short period of time. This is just another arena in which there are many ways to play the game!

Q: I’m really nervous about approaching a big company to buy my book. I haven’t done a lot of presentations and just can’t see myself standing in front of a bunch of executives telling them why they have to buy a million copies of my book. Help!?

A: There’s an old adage that recommends how to eat an elephant…one bite at a time. I didn’t do my first presentation with the intention of selling the buyer a million books and neither should you. Start small to hone your skills as well as improve your weak points. First, sell someone a dozen. Then, a hundred. Keep going and growing until your confidence and business acumen reach new heights. Before you know it, you’ll be unstoppable!

Q: What exactly is a “Premium” product?

A: Premiums are items companies offer consumers to invoke a sale, enhance customer loyalty, or entice curiosity. They can take the form of a gift, gift-with-purchase (you buy something and they give you something with it for free), or purchase-with-purchase (you buy something and they sell you something with it, usually at a deep discount).

Typical premium items include paperweights, hats, pens, key chains, etc.. Books are an excellent choice for corporate premium programs because they are inexpensive to print in large volume, have high perceived value, and people attach a certain prestige to them that other incentive items tend to lack

Q: Why do I need to get a price quote for printing 50,000 books if I only need 500 to get started?

A: I get asked this question quite frequently, so here’s the deal. Let’s say you print up 500 books and pay $5.00 for each one. You then go out and sell each book for $15.00 each. That’s great when you’re selling one at a time, but let’s say you are more interested in doing a huge deal and selling 50,000 in one fell swoop. If you are selling a company or organization a bulk order of 50,000 books, $15.00 will almost definitely be too high a price point. In fact, your original printing cost of $5.00 might even be too high!

You’re probably going to be very uncomfortable negotiating a price when you are unsure of your own limitations/parameters. But here’s the good news…when you get your quote for 50,000 copies, you will most likely find out that your book can be printed for $1.00 instead of $5.00 and therefore a whole new world of pricing possibilities will open up to you. In order to create the reality of doing a giant deal, you should get as comfortable as you can with all of the variables involved so when game time comes, you’re ready to play!

 
Food for Thought

 


"Nothing diminishes anxiety faster than action."

--Walter Anderson

"The great end of life is not knowledge but action."

--Thomas H. Huxley

"Action is the antidote to despair."
--Joan Baez

"The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing."
--Albert Einstein

"Dreams pass into the reality of action. From the actions stems the dream again; and this interdependence produces the highest form of living."
--Anais Nin

"One act of beneficence, one act of real usefulness, is worth all the abstract sentiment in the world."
--Ann Radcliffe

"Action may not always bring happiness, but there is no happiness without action."
--Benjamin Disraeli

"It's important to know that words don't move mountains. Work, exacting work moves mountains."
--Danelo Dolci

"Knowing is not enough; we must apply!"
--Goethe

"Moral excellence comes about as a result of habit. We become just by doing just acts, temperate by doing temperate acts, brave by doing brave acts."
--Aristotle

"Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing."
--Helen Keller

"Everyone thinks of changing the world, but no one thinks of changing himself."
--Leo Tolstoy

"Whatever you do, you need courage. Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising that tempt you to believe your critics are right. To map out a course of action and follow it to an end requires some of the same courage that a soldier needs...it takes brave men and women."
--Ralph Waldo Emerson

"Trust only movement. Life happens at the level of events, not of words. Trust movement."
--Alfred Adler
 

 


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Learn how to write, print and sell your non-fiction or fiction book from top bestselling author, entrepreneur and life coach Matthew Bennett. Write It, Print It, Sell It! is a  step-by-step guide to making money, by writing, printing,  selling, marketing and distributing the book of your dreams.